Minimum Viable Store

Get your store ready for the New Normal and reshape your store


Launch your retail transformation strategy without risks


What innovation to bring into the store? Which digital strategy will pay off? What experience do customers want? We help a brand to launch a product, a service or a new kind of store experience that customers actually want, far more quickly and cheaply than traditional methods.


The core of our methodology is the build-measure-learn-feedback loop. The first step is figuring out the challenge that needs to be tackled and then developing a Minimum Viable Store (MVS) to begin the process of learning as quickly as possible.


The MVS is a real and working version of a new store format which allows a brand to collect the maximum amount of validated learning about customers with the least effort. 


Take the first step, measure, adapt. Then scale.

  • Experiment

    Our retail transformation approach is designed to learn how to build a sustainable business. This learning can be validated scientifically, by running experiments that allow us to test each element of brand’s innovation strategy.

  • Accelerate

    The fundamental activity of this approach is to turn ideas into products and experiences, measure how customers respond, and then learn whether to pivot or persevere. All successful innovations are geared to accelerate that feedback loop.

  • Scale

    Thanks to feedback and data gathered during the experiment, you can safely and quickly turn MVS into a sustainable and viable business, plan a roll-out strategy and invest into technology, marketing and training to grow the retail.

Ready to make your first move into the Retail Transformation?

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Retail Innovation As a Service


We combine a great experience in the retail sector, the ability to design meaningful customers journey developed on our own digital platforms and hardware to speed up the retail transformation and deliver feasible and viable solutions.

  • Customer Experience Design

    A team of customer experience designers with whom to define the MVS’s service blueprints, customer journeys and look & feel.

  • Just Commerce Platform

    A flexible and tested digital platform to create and manage customer and customer apps and able to integrate all the touchpoints of the main ecosystem players.

  • Store formats

    Pop-up stores, corners, new formats, as working stores and experimental labs for retail innovation, are some of the typical examples of MVS we can produce.

  • Data & Validating Learnings

    Once the MVS is established, we can work on tuning the engine. This involves measurement and learning and includes actionable metrics that can validate assumptions on value proposition, target and business model.

  • Technology & Hardware

    Thanks to already in place technology, solutions of our group and the network of partners that we can orchestrate, we can define, build and test a MVS in a very short time.

  • Customer Satisfaction Manager

    To improve the retail transformation strategy we need to focus on how to measure progress, how to setup milestones, how to prioritize work. This requires a new kind of accounting, which we call Customer Satisfaction Manager.

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M-Cube Group